Wednesday, September 17
NEWS.com.au | Honda pulls controversial advert (September 17, 2003): "HONDA Australia has withdrawn a television commercial amid criticism it was grossly insensitive and traded on the image of suicide.
The ad, for the new Honda Accord, shows the owner of an old model admiring a new version.
In response the old model locks the doors, revs the engine and speeds off the end of a cliff.
The national depression initiative, beyondblue said the company had demonstrated gross insensitivity to the key Australian health issue of suicide.
'One in five people experience depression in their life and depression is a major risk factor for suicide,' Professor Ian Hickie, beyondblue clinical adviser, said."
The ad, for the new Honda Accord, shows the owner of an old model admiring a new version.
In response the old model locks the doors, revs the engine and speeds off the end of a cliff.
The national depression initiative, beyondblue said the company had demonstrated gross insensitivity to the key Australian health issue of suicide.
'One in five people experience depression in their life and depression is a major risk factor for suicide,' Professor Ian Hickie, beyondblue clinical adviser, said."
