Sunday, February 16
Let's say you're flipping through your 8,479 cable channels, and you come across a program called Eat Bugs For Money, wherein they bring out a large live insect, and the contestants secretly write down the minimum amount of money they would have to be given to eat it, and whichever one has the lowest bid has to actually do it. Admit it: YOU would watch this program. In fact, right now you're saying to yourself, "Hey, I wonder what channel that's on." Unfortunately, at present it's still in the conceptual stage. It's based on an idea from my editor, Gene Weingarten, who has publicly stated that he would eat a live adult South Florida cockroach (average weight: 11 pounds) for $20,000.
My point is that you'd watch this program, but you wouldn't tell Arbitron. You'd claim that you watched a National Geographic special with a name like The Amazing World of Beets.