Monday, January 6
Because in advertising, mendacity and manipulation are raised to the level of internal values for the advertisers. Interruption is seen as a necessary concomitant to marketing. It used to be that a 7- or 8-year-old could read consecutively for an hour or two. But they don’t do that much any more. The habit has been lost. Every seven to 10 minutes a child is interrupted by a commercial on TV. Kids get used to the idea that their interest is there to be broken into. In consequence, they are no longer able to study as well. Their powers of concentration have been reduced by systematic interruption. Add to that our present-day classrooms. Does anybody ever say that one reason our education is in such a blighted mess is that just about all schools now use fluorescent lights? Why? Because they cost a little less. I would say that in the final count of dollars and cents they cost more. What characterizes fluorescent light is that everybody looks 10 percent plainer than they do under incandescent bulbs. Fluorescent tubes offer an unhappy livid light. Skin looks washed out and a bit sickly. If everybody seems uglier than they are normally, why, then, everyone grows a little depressed. They begin to think, what am I doing with all these plain-looking people? Aren’t I worth more?
That contributes to the deterioration of the powers of concentration. Bad architecture, invasive marketing, ubiquitous plastic—these deleterious forces bother me much more than immigration.
